Shell

Energy for Change

In 2001, Shell Exploration and Development began off-shore gas exploration in the Bay of Bengal. The film detailed the company's environmental protection record, its role in transferring skills and technology to the host country, and its exemplary corporate citizenship activity in Bangladesh. Filmed on Shell's exploration rig, its onshore processing plant, and Shell's HQ in Dhaka, the production proved to be a vital part of Shell's marketing and communications strategy to its stakeholders in South Asia.

"Promoting an energy company in a developing country is always sensitive.

The corporate video was exactly what was required - pressing the right buttons for our target audience."

Saskia DeKoning
Shell International - External Affairs.