Kleenheat Gas

This fifteen minute corporate video was produced to promote Kleenheat's LP gas products in Bangladesh. Using drama and documentary sequences, the film illustrated the company's unique selling points - technical reliability, safety, a unique nationwide distribution system and value for money. Aimed at the company's dealership infrastructure, the film was a key marketing tool as Kleenheat's products were introduced to this South Asian nation.

"The video was really effective and fulfilled a difficult brief. We believe it clearly positioned our product in the target market and illustrated our brand's unique benefits to new consumers."

Klaus Gohra
Asia Manager
Kleenheat Gas/Wesfarmers