TV Commercial
Client: GMG Airlines

30 second TVC for holiday package to Mecca for the Muslim festival of Hajj

GMG is Bangladesh's leading private domestic airline, flying to a range of locations throughout Bangladesh and through its package holiday subsidiary, to cities in South Asia and the Middle East.

In 200,GMG commissioned Mike to produce a television advertising campaign to promote packages to Mecca for the Muslim festival of Hajj. The marketing of such packages needed to take into account the sensitivities of the commercial exploitation of this important spiritual journey. At the heart of the creative was the script.

'There is just one journey.
One time.
A time for pilgrimage.
A time for prayers.
The journey begins in our hearts. Let us go together.
Call now for more information about our special Hajj packages.
GMG Airlines - First Class all the way.'