In January 2003, former BBC TV producer Mike Sweet established sweet as in Darwin Australia.With twenty years of international media experience, sweet as prides itself on its ability to interpret clients' needs, and deliver effective media solutions to its customers.

With a client list which includes major global corporations, sweet as had a proven track record in delivering high quality media productions.

Mike's experience as a television documentary producer, and as a BBC TV News and Presentation Director, ensures sweet as offered production expertise at the highest level, from script development to final delivery. Since January 2008 Mike Sweet has been based temporarily in Greece, from where he is currently producing a number of independent documentary productions.

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What they said about sweet as…

"The film was really effective and fulfilled a difficult brief. We believe it clearly positioned our product in the target market, and illustrated our brand's unique benefits to new consumers."

Klaus Gohra

Asia Manager - Kleenheat Gas/Wesfarmers

"Very professional and effective in getting the message across. The video exceeded all expectations."

Bill Wilson

Maintenence Supervisor - Power and Water Corporation, Australia

"We were really pleased with the way Mike developed the production with us, developed the script and then went on to direct incisive interviews, high-quality documentary and drama sequences with his team. The production met all our objectives and gave us exactly what we needed."

Louise Page
Department of Health and Community Services
Northern Territory Government, Australia

"Mike was commissioned to review our marketing output, propose new approaches, and to design a media advertising strategy to reposition the company to our target audience.
He worked quickly and effectively to develop a highly imaginative campaign within a tight deadline. Excellent project management skills."

Johan Zaayman
Senior Coordinator
International Communications
Unocal Corporation, Texas.

"Promoting an energy company in a developing country is always sensitive. The corporate video was exactly what was required - pressing the right buttons for our target audience."

Saskia DeKoning
Shell International - External Affairs. Holland.

"The high standard of ETV's graphics and presentation was an important part of the channel's success. As the first independent TV channel, ETV was breaking new ground.

The graphic style Mike developed reflected this absolutely."

Alistair Lawson
BBC Dhaka Correspondent 2003.